Sapiens by Yuval Noah Harari

Sapiens by Yuval Noah Harari

THREE MAJOR HUMAN REVOLUTIONS The Cognitive Revolution (c. 70,000 BCE, when Sapiens evolved imagination). The Agricultural Revolution (c. 10,000 BCE, the development of agriculture). The unification of humankind (the gradual…

Tribes by Seth Godin

The Big Idea: In today's world, where geography doesn't matter, tribes are thriving. Tribes are about connection and caring. Leaders of tribes build connection and caring into the tribe. Human…

Influence by Robert Cialdini

The Big Idea: The presence of cognitive biases means we don't always act rationally. Cialdini outlines six weapons of influence which can be used to influence behavior. Even if you…