This is one of our top 5 business books.  Our first company tagline was “Happiness in a Pink Package.”

Book notes are below:

• Books recommended: Good to Great, Tribal Leadership, Fred Factor, Fish, Made to Stick, Peak, Emotional Equations, Connected, Re-Imagine, Crush It
• Be clear about your company’s culture, values.  Communicate them.  Commit to them.
• Ask yourself, “what is your goal in life?”
• And along with way, ask yourself, “what are your other goals?”
• Think in terms of Maslow’s hierarchy for customers: first they need the correct item, then free and fast shipping, then surprise upgrades.  Get the fundamentals right first.
• Zappos: 1. purpose, 2. people, 3. profits

Zappos 10 Core Values

1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble