I read in the Amazon reviews that Oren Klaff is the Neil Strauss of Wall Street.  That comparison makes a lot of sense.  I really liked this book. My notes are below.

CHAPTER 1: THE METHOD

CHAPTER 2: FRAME CONTROL

CHAPTER 3: STATUS

CHAPTER 4: PITCHING YOUR BIG IDEA

CHAPTER 5: FRAME STACKING AND HOT COGNITION

CHAPTER 6: ERADICATING NEEDINESS

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