The Big Idea: 

Chapter 1: Good is the Enemy of Great

Chapter 2: Level 5 Leadership

Chapter 3: First Who…Then What

Chapter 4: Confront the Brutal Facts

Chapter 5: The Hedgehog Concept

Chapter 6: A Culture of Discipline

Chapter 7: Technology Accelerators

Chapter 8: The Flywheel and the Doom Loop

Chapter 9: From Good to Great to Built to Last