The Big Idea: how to succeed in business and life using science.

Chapter 1: Should We Play It Safe and Do What We’re Told If We Want to Succeed?

Chapter 2: Do Nice Guys Finish Last?

Chapter 3: Do Quitters Never Win and Winners Never Quit?

Chapter 4: It’s Not What You Know, It’s Who You Know (Unless It Really Is What You Know)

Chapter 5: Believe in Yourself…Sometimes

Chapter 6: Work, Work, Work…or Work-Life Balance