Get Backed by Evan Baehr and Evan Loomis

The Big Idea: you need a well-designed pitch deck and a well-planned road show to raise serious money for your startup.

Pitch Deck

  1. Overview
  2. Opportunity
  3. Problem
  4. Solution
  5. Traction
  6. Customer or Market
  7. Competition
  8. Business Model
  9. Team
  10. Use of Funds

Road Show

  • Investors love a great story
  • Potential stories: origin story, customer story, industry story, venture growth story
  • Use Nancy Duarte’s Sparkline to tell your story

Fundraising: From Meetings to Closing

  • Book: Venture Deals by Brad Feld
  • 80% of all funding comes from friends/family
  • Equity crowdfunding is a new option: CircleUp, Crowdfunder
  • Accelerators are a runway to funding; quality varies
  • Ask these when thinking about an angel: do I like you? do I trust you? do I want to do business with you?
  • Notable angels bring many connections and secondary investors
  • AngelList is the LinkedIn for startups
  • Post on AngelList after you’ve raised a third of your total
  • Syndicates on AngelList pool lots of small investors together
  • Relationships are more important than cash when fundraising
  • Ways to stand out: handwritten thank you note, thoughtful gift, offering your personal network
  • Asks: invest, join advisory board, introduce to others
  • Find the super connectors and leverage weak ties
  • Make your needs known
  • Talk to everyone
  • Work in public spaces
  • See book for emails scripts: ask for feedback, ask for intro,
  • Always follow up after an intro meeting with short email and clear next steps
  • Investors ask themselves within the first meeting: do I like you? do I trust you? do I want to do business with you?
  • So, be likable, be trustworthy, be someone they’d want to do business with
  • Do your homework on anyone you meet with
  • See book for scripts about meetings
  • During meetings: find commonalities, ask great questions, listen, invite them to brainstorm or suggest improvements
  • During the ask: make the investor feel like an important contributor, assume the sale, be comfortable with silence following the ask
  • See book for scripts on how to make the ask
  • Types of asks: lead your round >> invest >> join advisory board >> stay updated
  • Send monthly updates for prospects via Mailchimp or bcc
  • Keep these updates separate from investor/advisor updates
  • See book for template of monthly updates
  • Elements of the close: verbal yes, termsheet, due diligence, signatures and money transfer
  • See book for list of due diligence docs
  • See book for template on signature and money transfer

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