The Big Idea: In today’s world, where geography doesn’t matter, tribes are thriving. Tribes are about connection and caring. Leaders of tribes build connection and caring into the tribe.

• Human beings need to belong.
• You can’t have a tribe without a leader, so learn about leadership.
• Everyone is expected to lead.
• Geography used to restrict the boundaries of tribes but the internet changed that.
• Leadership is pulling, not pushing.
• It’s better to make the rules than to follow them.
• Leadership is not management. Management is getting things done. Leadership is about creating change and inspiring people.
• Leaders are not afraid of change.
• Authority does not equal leadership.
• Two things to turn a group into a tribe: shared interest, a way to communicate.
• A leader of a tribe encourages members to communicate with each other.
• Tribes aren’t about stuff. They are about connections, in the context of a shared interest.
• A crowd is a tribe without a leader and without communication.
• An artist needs 1,000 true fans. A corporation needs more than 1,000 but fewer than it thinks. True fans are much more important than average customers.
• Real leaders give back generously to their tribe and help the tribe grow closer.
• Change is made by acting first and asking for forgiveness later.
• The best followers are not blind sheep but vibrant fanatics.
• One person with a persistent vision can make changes happen.
• Industries don’t die by surprise. The signals are always there.
• Life is too short to be unhappy and mediocre.
• Publish a manifesto, connect with followers, encourage followers to connect with each other.
• It’s powerful to exclude outsiders.
• Be willing to be wrong. Being wrong isn’t fatal.
• The big win for nonprofits is turning donors into patrons and activists. Encourage donors to network and volunteer. And vice versa.
• Caring is the emotion at the center of the tribe. Members of a tribe care about the tribe and each other.
• The secret of effective leadership is to first listen deeply.
• Success and change happen a little at a time. Drip, drip, drip. It takes time.
• You can’t bring permanent change in from the outside.
• Real leaders don’t care about who gets the credit. There’s no record about Martin Luther King, Jr., or Gandhi whining about credit.