The Big Idea: the purpose of life (and business) is happiness, not money.

1. Business is not about money. It’s about making dreams come true for others and yourself.
2. Making a company is a great way to improve the world while improving yourself.
3. When you make a company, you make a utopia. It’s where you design your perfect world.
4. Never do anything just for the money.
5. Don’t pursue business just for your own gain. Only answer the calls for help.
6. Success comes from persistently improving and inventing, not from persistently promoting what’s not working.
7. Your business plan is moot. You don’t know what people really want until you start doing it.
8. Starting with no money is an advantage. You don’t need money to start helping people.
9. You can’t please everyone,
10. Make yourself unnecessary to the running of your business.
11. The real point of doing anything is to be happy, so do only what makes you happy.
12. The best plans start simple.
13. If you’re not saying, “Hell, yeah!” about something, say no.
14. The way to grow your business is to focus entirely on your existing customers.
15. Ideas are just a multiplier of execution.
16. Care more about your customers (and employees) than about yourself.
17. Don’t punish everyone for one person’s mistake.
18. When you delegate, trust but verify.