Month: January 2021

The Big Idea: the story of Nike, from idea in 1962 to global brand. Nike began as a paper at Stanford on the potential market for importing Japanese athletic shoes to the United States. At age twenty-four, before he started Nike, Knight set out on a backpacking trip around the world. Phil Knight borrowed fifty…

The Big Idea: People are emotional creatures, so negotiations are more emotional than people think. Use tactical empathy to negotiate. Don’t just split the difference. CHAPTER 1 THE NEW RULES Life is negotiation. “Getting to Yes” and BATNA assumes a purely rational interaction. Many negotiations are highly emotional. The key concept in this book is…