Built From Scratch by Bernie Marcus and Arthur Blank

The Big Idea: Clarify your core values and make sure everyone knows them. Core Values 1. Excellent customer service 2. Taking care of our people 3. Developing entrepreneurial spirit 4. Respect for all people 5. Building strong relationships 6. Doing the right thing 7. Giving back to our communities 8. Shareholder return Ch 1: Two…

The Score Takes Care of Itself by Bill Walsh

The Big Idea: focus on fundamentals and execution (The Standard of Performance), instead of focusing on the score and on the competition. Part I: My Standard of Performance Failure is a part of success. Everyone gets knocked down. The Standard of Performance is the set of core values, principles, and ideals that define the organization….