The Big Idea: You have everything you need to achieve happiness. Happiness is achieved through mental practice. Service to others is the best way to live. If you can’t live your life in service to others, at least refrain from doing harm to others. Happiness is not a luxury but the purpose of our existence. Eliminate…
The Big Idea: creating extraordinary customer experiences is an essential part of building a great brand. Intro. Brands matter more than ever. The internet has increased transparency, so now brands need to be more authentic than ever. Image manipulation through marketing muscle is not enough. Great restaurant and retail brands rely heavily on great customer experiences…
The Big Idea: a strong brand is one of the most important economic moats a company can build. Building a brand is not easy but, if done well, can pay dividends for many years. Intro A brand is much like a reputation. A strong brand will reshape perception. Cash: Executives are pressured to focus on…
The Big Idea: you can’t trust the media. Clicks equal revenue. Therefore, online news sites care more about clicks than truth. Since all news is online now, established media has to compete for clicks with millions of blogs, twitter accounts, and satirical news sites. The result of this competition is that the media we consume is flooded with…