The Big Idea: The best companies fuse their (external) brand with their (internal) culture into one. Culture is “the way we do things here.” Brand is “how others feel about us.” Herb Kelleher says that culture is the key competitive advantage of Southwest Airlines. Brand-culture fusion improves employee retention, improves employee motivation and productivity, differentiates…
The Big Idea: In the end, relationships are all that matters. Balance when establishing your career, in my view, is largely a myth. However, you can still experience a lot of reward while working hard on the way to success. The most important decision you’ll make is not where you work or who you party…
The Big Idea: Talent is overrated. Mastery is developed through many years of deliberate practice. Child prodigies are no exception, they just start early and practice more. Examples mentioned: Wayne Gretzky, Mozart, Tiger Woods, David Beckham, Brazilian futsal, Polgar chess sisters, Enron collapse, growth mind-set, placebo effect,
The Big Idea: word of mouth relies on six principles: social currency, triggers, emotion, public, practical values, and stories. Word of mouth is the primary factor behind 20-50 percent of all purchasing decisions. Word of mouth is more effective than advertising because it is more persuasive and more targeted. As widespread as social media is,…