February 27, 2018

Tribes by Seth Godin

The Big Idea: In today’s world, where geography doesn’t matter, tribes are thriving. Tribes are about connection and caring. Leaders of tribes build connection and caring into the tribe.

  • Human beings need to belong.
  • You can’t have a tribe without a leader,┬áso learn about leadership.
  • Everyone is expected to lead.
  • Geography used to restrict the boundaries of tribes but the internet changed that.
  • Leadership is pulling, not pushing.
  • It’s better to make the rules than to follow them.
  • Leadership is not management. Management is getting things done. Leadership is about creating change and inspiring people.
  • Leaders are not afraid of change.
  • Authority does not equal leadership.
  • Two things to turn a group into a tribe: shared interest, a way to communicate.
  • A leader of a tribe encourages members to communicate with each other.
  • Tribes aren’t about stuff. They are about connections, in the context of a shared interest.
  • A crowd is a tribe without a leader and without communication.
  • An artist needs 1,000 true fans. A corporation needs more than 1,000 but fewer than it thinks. True fans are much more important than average customers.
  • Real leaders give back generously to their tribe and help the tribe grow closer.
  • Change is made by acting first and asking for forgiveness later.
  • The best followers are not blind sheep but vibrant fanatics.
  • One person with a persistent vision can make changes happen.
  • Industries don’t die by surprise. The signals are always there.
  • Life is too short to be unhappy and mediocre.
  • Publish a manifesto, connect with followers, encourage followers to connect with each other.
  • It’s powerful to exclude outsiders.
  • Be willing to be wrong. Being wrong isn’t fatal.
  • The big win for nonprofits is turning donors into patrons and activists. Encourage donors to network and volunteer. And vice versa.
  • Caring is the emotion at the center of the tribe. Members of a tribe care about the tribe and each other.
  • The secret of effective leadership is to first listen deeply.
  • Success and change happen a little at a time. Drip, drip, drip. It takes time.
  • You can’t bring permanent change in from the outside.
  • Real leaders don’t care about who gets the credit. There’s no record about Martin Luther King, Jr., or Gandhi whining about credit.