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Ben Munoz

Cofounder: Ben's Friends, Nadine West

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Ben Munoz
Cofounder: Ben's Friends, Nadine West

Day: December 10, 2017

Kellogg on Branding by Kellogg School of Management
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Kellogg on Branding by Kellogg School of Management

Bybenmunoz December 10, 2017February 18, 2024

The Big Idea: a strong brand is one of the most important economic moats a company can build. Building a brand is not easy but, if done well, can pay dividends for many years. Intro A brand is much like a reputation. A strong brand will reshape perception. Cash: Executives are pressured to focus on…

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