Purposeful Decision Maker by Pádraig Ó Céidigh

The Big Idea: Protect your safe harbor (people, place, principles, purpose). Understand cognitive biases. Conduct pre-mortems.

  • Protect your safe harbor (people, place, principles, purpose).
  • Set boundaries so that the agendas of others don’t inundate your safe harbor.
  • Understand the cognitive biases that can impair good decision-making.
  • Adopt a decision-making funnel to collect good information and make good decisions.
  • Keep in mind what you’re trying to achieve and why.
  • When you make a bad decision, study what went wrong, what questions you asked, and who was advising you.
  • Recognize when to go with your gut (and when not to.)
  • Forewarned is forearmed. Create contingency plans.
  • Conduct pre-mortems to evaluate and mitigate risks.
  • To spot entrepreneurial opportunities, rewire your brain to look for problems in need of solutions.
  • Successful entrepreneurs start small and listen to the market for feedback.
  • Read and learn constantly.
  • Surround yourself with great people who have complementary skills and perspectives.

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