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Ben Munoz

Cofounder: Ben's Friends, Nadine West

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Ben Munoz
Cofounder: Ben's Friends, Nadine West

Day: February 22, 2018

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Influence by Robert Cialdini

Bybenmunoz February 22, 2018April 27, 2019

The Big Idea: The presence of cognitive biases means we don’t always act rationally. Cialdini outlines six weapons of influence which can be used to influence behavior. Even if you aren’t a salesperson, you are a consumer so it’s good to be aware. 1. Reciprocation We tend to reciprocate a favor, even if it is…

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