Step 22: The Seven-Fold Path To The Obvious Signs

The Big Idea: Experiment. Experiment. Experiment. Set the right goals and cut out anything that is not moving you towards your goals. Don’t delude yourself.  Embrace the truth when you’re asking yourself if you’re moving towards your goals. Jeff Bezos is one of the best in the world at seeking and embracing the truth, especially through…

The Goal by Eliyahu Goldratt and Jeff Cox
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The Goal by Eliyahu Goldratt and Jeff Cox

The Big Idea: identify the bottleneck.  Relieve the bottleneck.  Repeat. The Goal is one of Jeff Bezos’ three required books for his senior team. (Also, Effective Executive and Innovator’s Dilemma) Cost accounting conventions lead businesses to focus on the wrong things. The goal of a business is to make money. Therefore, every operational metric should…