Friction by Roger Dooley

The Big Idea: always try to make things easier for customers. INTRODUCTION Eliminating or reducing friction can have long-lasting and even disruptive effects. Stamp out ridiculous rules, pointless procedures, and…

Atomic Habits by James Clear

The Big Idea: Forget about goals. Focus on systems, good habits, and continuous improvement. INTRODUCTION Changes that seem small and unimportant at first will compound into remarkable results if you’re…

Bounce by Matthew Syed

The Big Idea: Talent is overrated. Mastery is developed through many years of deliberate practice. Child prodigies are no exception, they just start early and practice more. Examples mentioned: Wayne…