Bounce by Matthew Syed

The Big Idea: Talent is overrated. Mastery is developed through many years of deliberate practice. Child prodigies are no exception, they just start early and practice more. Examples mentioned: Wayne…

Contagious by Jonah Berger

The Big Idea: word of mouth relies on six principles: social currency, triggers, emotion, public, practical values, and stories. Word of mouth is the primary factor behind 20-50 percent of…
Sapiens by Yuval Noah Harari

Sapiens by Yuval Noah Harari

THREE MAJOR HUMAN REVOLUTIONS The Cognitive Revolution (c. 70,000 BCE, when Sapiens evolved imagination). The Agricultural Revolution (c. 10,000 BCE, the development of agriculture). The unification of humankind (the gradual…