Atomic Habits by James Clear

The Big Idea: Forget about goals. Focus on systems, good habits, and continuous improvement. INTRODUCTION Changes that seem small and unimportant at first will compound into remarkable results if you’re…

Bounce by Matthew Syed

The Big Idea: Talent is overrated. Mastery is developed through many years of deliberate practice. Child prodigies are no exception, they just start early and practice more. Examples mentioned: Wayne…

Contagious by Jonah Berger

The Big Idea: word of mouth relies on six principles: social currency, triggers, emotion, public, practical values, and stories. Word of mouth is the primary factor behind 20-50 percent of…