Ben Munoz

The Big Idea: A Black Swan is an outlier event with low probability and extreme impact. We act as if Black Swans do not exist, but, even though they are…

The Big Idea: Success in poker and life comes from making good decisions while recognizing that luck is also a major factor. There are two things that determine how our…

The Big Idea: Humans are at risk for a number of cognitive biases that hamper our ability to think analytically and exhibit good judgement. Introduction It is the overdramatic worldview…

The Big Idea: Super-efficient irrigation techniques (ollas, clay pipes, terraces, check dams, swales) have been used for thousands of years. Drip irrigation has helped increase water-use efficiency in gardens and…

The Big Idea: Instead of studying hard sell techniques, a better approach is help the buyer discover for himself why he wants what you're selling. Get your audience to pay…

The Big Idea: What you want in a business is an economic castle with a very wide moat and an honest, talented knight to handle marauders. Be fearful when others…

The Big Idea: use a backhoe to topple and then use forks on the backhoe to move into brush piles. I know what you're up to... you're on a mission…

The Big Idea: always try to make things easier for customers. INTRODUCTION Eliminating or reducing friction can have long-lasting and even disruptive effects. Stamp out ridiculous rules, pointless procedures, and…

The Big Idea: Tumultuous times in the 2020's will clear the way for calmer times beginning in the 2030s. The kind of mutual rage and division we see in America…

The Big Idea: You don't have to be racist to behave with subconscious racial bias. Introduction This book is an examination of implicit bias.Implicit bias is not a new way…