Factfulness by Hans Rosling
The Big Idea: Humans are at risk for a number of cognitive biases that hamper our ability to think analytically and exhibit good judgement. Introduction It is the overdramatic worldview…
Gardening with Less Water by David Bainbridge
The Big Idea: Super-efficient irrigation techniques (ollas, clay pipes, terraces, check dams, swales) have been used for thousands of years. Drip irrigation has helped increase water-use efficiency in gardens and…
Flip the Script by Oren Klaff
The Big Idea: Instead of studying hard sell techniques, a better approach is help the buyer discover for himself why he wants what you're selling. Get your audience to pay…
University of Berkshire Hathaway
The Big Idea: What you want in a business is an economic castle with a very wide moat and an honest, talented knight to handle marauders. Be fearful when others…
How to Clear Land by James Starbuck
The Big Idea: use a backhoe to topple and then use forks on the backhoe to move into brush piles. I know what you're up to... you're on a mission…
Friction by Roger Dooley
The Big Idea: always try to make things easier for customers. INTRODUCTION Eliminating or reducing friction can have long-lasting and even disruptive effects. Stamp out ridiculous rules, pointless procedures, and…
The Storm Before The Calm by George Friedman
The Big Idea: Tumultuous times in the 2020's will clear the way for calmer times beginning in the 2030s. The kind of mutual rage and division we see in America…
Biased by Jennifer Eberhardt
The Big Idea: You don't have to be racist to behave with subconscious racial bias. Introduction This book is an examination of implicit bias.Implicit bias is not a new way…
Build a Better World In Your Backyard by Paul Wheaton
The Big Idea: Small scale permaculture is the solution to most environmental problems. Ch 1: A Different Approach to Solving World Problems Nearly all environmental problems are mostly solved with…
Atomic Habits by James Clear
The Big Idea: Forget about goals. Focus on systems, good habits, and continuous improvement. INTRODUCTION Changes that seem small and unimportant at first will compound into remarkable results if you’re…