Delivering Happiness By Tony Hsieh

This is one of our top 5 business books.  Our first company tagline was “Happiness in a Pink Package.”

Book notes are below:

  • Books recommended: Good to Great, Tribal Leadership, Fred Factor, Fish, Made to Stick, Peak, Emotional Equations, Connected, Re-Imagine, Crush It
  • Be clear about your company’s culture, values.  Communicate them.  Commit to them.
  • Ask yourself, “what is your goal in life?”
  • And along with way, ask yourself, “what are your other goals?”
  • Think in terms of Maslow’s hierarchy for customers: first they need the correct item, then free and fast shipping, then surprise upgrades.  Get the fundamentals right first.
  • Zappos: 1. purpose, 2. people, 3. profits

Zappos 10 Core Values

  1. Deliver WOW Through Service
  2. Embrace and Drive Change
  3. Create Fun and A Little Weirdness
  4. Be Adventurous, Creative, and Open-Minded
  5. Pursue Growth and Learning
  6. Build Open and Honest Relationships With Communication
  7. Build a Positive Team and Family Spirit
  8. Do More With Less
  9. Be Passionate and Determined
  10. Be Humble

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