67 Steps

Step 23: Landing Your Plane On The Great Wall

The Big Idea: Problems are going to confront you.  Be prepared by expecting them, putting them into perspective, developing the fortitude to overcome, and learning how to innovate past them.

  • To succeed, you must learn how to bypass the obstacles of life.
  • Life will deal tremendous blows to you.  This is the reality.
  • Statistically, something bad will happen to you and you will have to overcome it.
  • Psychologically, things are not nearly as traumatic if you expect them.
  • You must develop the force of will (backbone) to overcome major obstacles.
  • How do you learn to put problems into perspective?
  • Travel around the world to understand first-world vs third-world problems.
  • Read more history (Will Durant) and focus less on the last 24 hours.
  • Reading more history puts your life in perspective.
  • Read about Louis Zamperini (movie Unbroken).
  • Jeff Bezos: you must innovate your way out of problems.
  • Einstein: insanity is doing the same thing over and over and expecting different results.
  • There are always many ways around problems, so keep on innovating until you overcome.
  • Another core strategy is to break down big problems into smaller problems.
  • Lastly, learn to start loving the wall, because there will always be another wall.

Tai Lopez is an entrepreneur, investor, and blogger who runs an awesome online book club. 67 Steps is a lecture series teaching how to be successful in health, wealth, love, and happiness.  

Step 22: The Seven-Fold Path To The Obvious Signs

The Big Idea: Experiment. Experiment. Experiment.

  • Set the right goals and cut out anything that is not moving you towards your goals.
  • Don’t delude yourself.  Embrace the truth when you’re asking yourself if you’re moving towards your goals.
  • Jeff Bezos is one of the best in the world at seeking and embracing the truth, especially through experimentation.
  • The seven steps towards moving towards your goals
    • 1. Ask question. (set a goal)
    • 2. Research answer. (find some approaches)
    • 3. Make a hypothesis. (try one approach)
    • 4. Test it.
    • 5. Observe.
    • 6. Evaluate observation.
    • 7. Ask smart people to review your progress. (don’t quit; just try a different approach)
  • People are more likely to be consistent than to experiment to find the best approach.
  • Don’t be stuck by the need to be consistent with your first approach.  Consistency and commitment are very common cognitive biases.
  • Experiment. Experiment. Experiment.

Tai Lopez is an entrepreneur, investor, and blogger who runs an awesome online book club. 67 Steps is a lecture series teaching how to be successful in health, wealth, love, and happiness.  I’m a big fan.

Step 21: Mastering The Four P.A.S.E. Energies & Casanova’s Chameleon

The Big Idea: Understand your strengths. Work on your weaknesses. Learn to identify the strengths of other people. Speak in the language of other people’s strengths.

  • When you’re a worker, technical skills determine your success.
  • When you’re a leader, social skills determine your success.
  • Understand your core strength (P, A, S, E).
  • Understand your weakness (P, A, S, E).
  • P=practical: likes to plan ahead, likes numbers, conservative, diligent, doesn’t like uncertainty, patient, focus on planning with these people
  • A=action: likes action, starts but doesn’t always finishes, smart, easily distracted, concentrate on action with these people
  • S=social: doesn’t like plans, doesn’t like conflict, easygoing, likes being around people, sometimes flaky, keep it light and fun with these people
  • E=emotional: sensitive, intuitive, good at reading people, easily offended, sometimes driven by fear, connect emotionally to these people
  • Exercise a weakness to make it a strength.
  • Learn to quickly assess people in terms of their strength (and language).
  • When working with others, speak in *their* language.
  • Casanova was a social chameleon.
  • Casanova would know others’ strengths and connect with them on their strengths.
  • The ideal leader is able to shift from PASE strength to PASE strength, depending on the situation.
  • Note: emphasizing one strength will often bring out that strength in other people.

Tai Lopez is an entrepreneur, investor, and blogger who runs an awesome online book club. 67 Steps is a lecture series teaching how to be successful in health, wealth, love, and happiness.  I’m a big fan.

Step 20: Richard Branson’s Hurricane & The Imaginary World Of Kanye West

The Big Idea: If you were independently wealthy, what kind of life would you create? Work backward from there to engineer your ideal life.

  • An entrepreneur creates the world in his own image.
  • Richard Branson created Virgin Airlines because a hurricane stranded him on an island.
  • There are three types of people: people who watch things happen, people who make things happen, and people who wonder what happened.
  • Book recommendation: Screw It, Let’s Do It by Richard Branson
  • If you were independently wealthy, what would you do?
  • What do you love? If you love reading? Create a book club.
  • Even if you are not an entrepreneur, think like an entrepreneur and act like an entrepreneur.
  • Imagine your ideal world in these four areas: health, wealth, love, and happiness
  • You can have anything you want but not *everything*.  So be clear about what you want and work diligently towards it.

Tai Lopez is an entrepreneur, investor, and blogger who runs an awesome online book club. 67 Steps is a lecture series teaching how to be successful in health, wealth, love, and happiness.  I’m a big fan.

Step 19: Amazon.com & The $32,000 Brain Budget

The Big Idea: Spend 30% of your monthly income on reading and learning. 

  • Do an audit of your finances.
  • Find out how much you spend on 1) consuming vs 2)  investing (specifically, learning).
  • Spend 30% of your income on learning new skills.
  • Spend 30% of your income on bills.
  • Spend 30% of your income on fun and leisure.
  • Spend very little money on things that rust, rot, or depreciate.
  • Buy fashionable clothes, but buy used.
  • Nobody has a library anymore, get a library card.
  • Hire a bookkeeper for your personal finances.
  • Read Poor Charlie’s Almanack
Tai Lopez is an entrepreneur, investor, and blogger who runs an awesome online book club. 67 Steps is a lecture series teaching how to be successful in health, wealth, love, and happiness.  I’m a big fan.

Step 18: Man-On-The-Moon Contrast and Keeping Easy Things Easy

The Big Idea: Break down complex things into simple things, but keep simple things simple.

  • Ask yourself: is what you’re trying to do harder than putting man on the moon?
  • We put a man on the moon by breaking up the problem into smaller steps.
  • There are two types of men in the world: those who conquer fear and those who suffer from it. —Alexander the Great
  • Conquer fear by breaking it down.
  • You make the same amount of money as the average of your 5 closest friends. — Jim Rohn
  • Follow and learn about the billionaires, inventors, great men in history and you’ll start to think like them.
  • If you’re going to learn something, only learn from the best (billionaires, inventors, professional coaches).
  • Keep simple things simple.
  • Complex things should be broken down to simpler steps, so don’t oversimplify.
  • Simple is not the same as easy.
  • Everyone says they’re busy, even the people who aren’t accomplishing anything.
  • Being busy is not the same as getting things done.
  • Achievers are great at automating/ignoring/delegating simple things to focus on the hard things.
  • Audit the time consuming parts of your life.
  • Example of audit:  commuting is a huge waste of time so always live close to where you work
  • Books: Born to Run
  • Examples: Arnold Schwarzenegger, 4 minute mile, Tarahumara tribe, Sam Walton, Elon Musk, Richard Branson
Tai Lopez is an entrepreneur, investor, and blogger who runs an awesome online book club. 67 Steps is a lecture series teaching how to be successful in health, wealth, love, and happiness.  I’m a big fan.

Step 17: Elon Musk‘s 14-Hour Workday vs. The 4-Hour Work Week

The Big Idea: The most successful men work 14 hour days, not 4 hour work weeks.

  • Learn to love the grind. — John Calipari
  • In fifty years, you will wish you had the energy to work hard.
  • Life is grind.  Hate the grind and you will hate life.
  • If you love the grind, it’s not really work.  And you’re not a workaholic.
  • Great men (Gandhi, Schwarzenegger, Bill Gates) don’t outsource their greatest accomplishments.
  • Charlie Munger invested in a company because the partners committed to working 16 hour days if they ever got behind on bills.
  • If long hours scare you, you’re probably doing the wrong work.
  • Don’t be seduced by smooth-talkers who promise wealth without hard work.
  • Trying to work a 4 hour day is like being happy about only having to spend 10 hours a month with the woman you’re about to marry.  If that’s the case, you’re marrying the wrong woman.

Tai Lopez is an entrepreneur, investor, and blogger who runs an awesome online book club. 67 Steps is a lecture series teaching how to be successful in health, wealth, love, and happiness.  I’m a big fan.

Step 16: Rousseau, The Renaissance Man, & Iron Sharpening Iron

The Big Idea: The most successful people are generally renaissance people, who know a lot about a lot.

  • Our brains are simulation machines.
  • Jet pilots do not start learning by doing, they start in a simulator.
  • Learn by reading, not by trial and error.
  • Today, it is not very rewarding to be a renaissance person.
  • People in the past used to look up to renaissance people.
  • Top business people are generally renaissance people.
  • George Lucas used to read everything he could about a wide variety of subjects.
  • George Lucas and Steven Spielberg
  • Be eclectic in your interests.
  • Don’t read every book, only read the best books in each category.
  • Rousseau read over 200 books before writing his first book.
  • Learn how to play an instrument.
  • Learn a foreign language.
  • Know your history.
  • Know some art/literature/architecture.
  • Being able to discuss many subjects lets you connect with more people.
  • Being a renaissance, well-rounded man is not the same as being a jack of all trades.
  • The world is too competitive to be good at only one thing.
  • The middle of a forest is bare compared to the edge of the forest.
  • The most innovation comes at the convergence of different disciplines.

Tai Lopez is an entrepreneur, investor, and blogger who runs an awesome online book club. 67 Steps is a lecture series teaching how to be successful in health, wealth, love, and happiness.  I’m a big fan.

Step 15: Descartes & Solving Problems With A Calculator

The Big Idea: To run a successful business, you must be comfortable with math and statistics.

  • Math is the only 100% certain truth. — Descartes
  • I was dyslexic, but I realized that if I was going to be rich I had to understand numbers. — Richard Branson
  • To make good decisions, you must understand math and statistics.
  • By far the most common background for billionaires is investing.
  • To make good decisions, measure and quantify.
  • Trying to quantity the unquantifiable (happiness, leisure) can still help.
  • Keep an old algebra textbook around.
  • Play chess or backgammon to stay sharp.
  • Almost all billionaires play games like poker, bridge, chess, backgammon.
  • Quantify possible outcomes to make decisions easier.
  • Logical Fallacy of the Slippery Slope: I don’t want to lift weights because I don’t want to look like Arnold Schwarzenegger

Tai Lopez is an entrepreneur, investor, and blogger who runs an awesome online book club. 67 Steps is a lecture series teaching how to be successful in health, wealth, love, and happiness.  I’m a big fan.

Step 14: The Shaolin Monk & Touching An Electric Fence

The Big Idea: Prepare for what is difficult when it is easy.

  • If you take the approach that everything is your fault, you can begin to anticipate and plan for many scenarios (disease, recession, breakup, accidents).
  • If you get mugged and beat up at 30, it’s your fault because you could have been training since you were 10.  — Shaolin monk
  • Constantly scan the horizon for dangers and then prepare for them.
  • Unexpected events are rarely completely unexpected.  You can prepare for most “unexpected” events.
  • Prepare for the worst and you’ll sleep more soundly (not be anxious).
  • Prepare for what’s difficult when it’s easy.  — Lao Tzu
  • Forget the law of attraction.  Prepare for the future and then work hard to make it happen.
  • Always ask yourself: what are you missing?  What are you not thinking of?
  • Things you can do now to prepare: save money, get rid of belly fat.
  • Even Warren Buffett has $20B in cash, just in case.
  • Accept responsibility for mistakes, learn, and then move on.  Don’t fixate.
  • Go to an old folks home and talk to people about their lives,
  • Learn, read and prepare for what might happen.
  • Be a learning machine.  I learned that bullets only travel 3 feet underwater and it saved my life.  — Louis Zamparini
  • Don’t fixate.  Fix it.
  • Sources: Unbreakable, Helen Keller, The Snowball

Tai Lopez is an entrepreneur, investor, and blogger who runs an awesome online book club. 67 Steps is a lecture series teaching how to be successful in health, wealth, love, and happiness.  I’m a big fan.